Creative marketing manager with 7+ years of experience in campaign production, design and cross-channel execution for digital and print.
Erin Ryan Portfolio
TRyan Functional Health Solutions
Designed a complete brand identity for a primary care practice, including logo development, website design, photography, print collateral & storefront graphics.
Brand Identity • Website Design • Photography
Community Strong Campaign
Served as lead designer for the Greater Austin YMCA’s Community Strong fundraising campaign, creating a cohesive look across centers & donor touchpoints.
Campaign Design • Fundraising • Environmental
YMCA® Tomorrow Academy™
Built a comprehensive visual identity system from an existing logo, establishing the look & feel across two locations through environmental graphics, parent & staff resources & marketing materials
Branding • Environmental • Marketing
Projects
Keeping Greater Austin Campaign
Served as lead designer for a $1 million integrated membership campaign, developing creative assets for paid & in-center marketing across digital, print & environmental channels.
Campaign Design • Paid Media • Environmental
University of South Florida Football
Created digital content for NCAA Division I football recruiting, game-day communications & social media posts. Designed a variety of graphics that supported player recruitment, fan engagement & team storytelling.
Sports Design • Social Media • Recruiting Creative
Other Special Projects
A curated collection of freelance and personal projects showcasing creative work across print, digital & event marketing.
Event Promotion • Print Design • Personal Projects
PROFESSIONAL EXPERIENCE
Marketing Manager
Greater Austin YMCA
Austin, TX​​
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​Serve as lead graphic designer for digital, print, out-of-home and environmental graphics that support 8 centers, 50+ afterschool sites, 20+ summer camps and two preschools.
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Led creative development and launch of YMCA® Tomorrow Academy™, creating the brand identity and designing assets across print, digital, email, uniforms, signage, environmental design and social channels.
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Design all paid media creative and manage a $1M+ budget across Meta, TikTok, programmatic display, CTV, digital audio and out-of-home, exceeding join targets by 20–24% while reducing external design costs by $30,000 monthly.
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Directed end-to-end production of a $30K commercial photo and video campaign, overseeing talent recruitment, vendor selection, logistics and on-site production.
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Build standardized marketing workflows across multiple locations to improve campaign consistency and execution speed.
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Increased turnout for signature Halloween programming by up to 300% through targeted email marketing, onsite activation and organic social campaigns with zero paid media spend.
June 2024 - Present
Communications Manager
Quest Corporation of America, Inc.
Southeast Region, FL​
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Led public involvement and outreach efforts for 10+ infrastructure and environmental projects across city, county and state agencies, managing communications from launch through final public reporting.
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Honored with the 2022 GEM Award for outstanding leadership in community and client service.
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Developed strategic outreach plans for projects ranging from $10K to $29M, including roadway construction, water improvement and environmental initiatives.
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Executed grassroots marketing campaigns using GIS-targeted direct mailers, social media, press releases and digital communications to drive public awareness for public sector projects.
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Spearheaded marketing for events through organic social media and radio advertisements, including a record-breaking 6,000+ attendee Earth Day festival.
Aug 2021 - Feb 2023
Communications Assistant
University of South Florida (USF) Alumni Association
Tampa, FL​
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Managed and designed daily social media content for 222K+ followers to support alumni engagement and digital growth.
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Increased Instagram following by 100% organically over two years, including a 21% growth spike in 3 weeks by designing graphics and executing a holiday giveaway campaign with weekly prize drops.
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Interviewed alumni and wrote feature articles for the USF Magazine (40K+ circulation).
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Boosted the USF Alumni Association mobile app user base by nearly 50% organically in less than six months through strategic social media promotions.
May 2019 - April 2021
Graphic Design Intern
USF Athletics – Football Program
Tampa, FL​
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Designed high-volume creative for the Division I football program, including recruiting graphics, gameday content, stadium signage and videoboard.
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Created weekly custom recruiting graphics using Adobe Creative Suite, tailoring designs based on individual athlete interests and backgrounds to build personalized engagement and strengthen recruiting outreach.
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Section lead for marketing photoshoots to produce portraits for websites, media and printed materials.
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Developed gameday graphics to support digital engagement and partnerships on social (155,000+ followers).
May 2019 - April 2021
Development & Marketing Intern
Emergency Care Help Organization (ECHO) of Brandon
Brandon, FL​
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Supported marketing and digital communications for a nonprofit social enterprise, designing social media content, email communications and e-commerce product listings.
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Led photography for upcycled product campaigns, producing images used across website, social media, signage and event displays.
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Managed website updates and product descriptions for an online store featuring handmade goods that generated revenue for nonprofit programs.
Jan 2019 - May 2019
EDUCATION
University of South Florida
Bachelor of Science in Public Relations and Advertising
Tampa, FL
SKILLS & EXPERTISE
Marketing & Media
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Paid Social (Meta, Google/Search, TikTok)
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Organic Social Strategy
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Copywriting
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Email Marketing
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Press Release Writing
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Campaign Reporting
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SEO
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Meta Business Suite
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Mailchimp
Creative & Design
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Lightroom)
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Canva
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Squarespace
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Wix
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Environmental Design
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Digital & Film Photography​
Project Management & Other Tools
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Hootsuite
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Daxko
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Asana
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Monday.com
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Microsoft Office
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Mailchimp
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SmartSheet